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<strong style="color: Red">Definition:</strong><br />
Active customer is the customer who is holding at least one product, the EOP balance > 0 and/or having at least one financial transaction in the last three months
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<strong style="color: Red">Link to strategy:</strong><br />
This indicator reflect how well the bank is growing its market share in the two strategic segments and thus its prospect of establishing a strong foothold and prevent opportunity loss
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<strong style="color: Red">Limitations:</strong><br />
This indicators does not reflect share of wallet or customer loyalty.
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